Global Change Begins
with Changing Mindsets


MindState® is an initiative which explores the disparities between perceptions and realities of countries, cities and neighborhoods through Design-led Ideation Sprints.

Through academic and international collaborations, with educational and professional designers as team leaders, we aim to develop digital assets that question, respond to, and redirect our awareness about living in an ever-increasing global and diverse environment.

We bring together university students across the fields of Design, Art, STEM, Psychology and Business to create platforms that have the power to transform the way people view places and, in turn, the way places interact with the world.

Helps people understand how their countries are perceived much better than do charts and numbers
— David Reibstein, William Stewart Woodside Professor, The Wharton School
An outstanding job bringing all those talents together and creating value to all participants
— Guy Gamzu, Angel Investor

Upcoming workshops


Workshop at Cornell Tech

Anna Blender, Senior VP at BAV Group shares her skills as premier thought leader in brand strategy with Mindstate students fall/winter 2019. She introduces them to the methodology of data driven global brand strategies in relation to Israel’s ranking within Best Countries.