MindState® is an initiative which explores the disparities between perceptions and realities of countries, cities and neighborhoods through Design-led Ideation Sprints.
Through academic and international collaborations, with educational and professional designers as team leaders, we aim to develop digital assets that question, respond to, and redirect our awareness about living in an ever-increasing global and diverse environment.
We bring together university students across the fields of Design, Art, STEM, Psychology and Business to create platforms that have the power to transform the way people view places and, in turn, the way places interact with the world.
Workshop at Cornell Tech
Anna Blender, Senior VP at BAV Group shares her skills as premier thought leader in brand strategy with Mindstate students fall/winter 2019. She introduces them to the methodology of data driven global brand strategies in relation to Israel’s ranking within Best Countries.