Tamar Many is the Director of Global Collaborations at Shenkar Engineering. Design. Art.

Henk van Assen is a Senior Critic at Yale University, a Lecturer at Parsons School of Design, and Principal of HvADesign, NYC.

While conducting a design workshop together, their mutual passion for cross-disciplinary collaborations fused and, since then, they have been exploring the boundaries of design and its impact on technology and business.

Early in the process, David Reibstein, a Professor at Wharton’s School of Business, joined the effort. David is also a consultant in marketing metrics for the annual U.S. NEWS “Best Nations Report” (an evaluation rating of countries as brands).

Director of Runway and Spinouts at Cornell Tech, Fernando Gómez-Baquero adds his expertise and entrepreneurship in the arena of science and technology.

These shared interests and diverse professional backgrounds inspired them to create the MindState platform which aims to investigate how to minimize the perception vs. reality gap of places.

MindState is currently part of the Y&R Sparkplug startup incubator.




Tamar Many

Shenkar College of Engineering, Design and Art


Henk van Assen

Yale University; Parsons School of Design


Professor David Reibstein

The Wharton School of the University of Pennsylvania


Dr. Fernando Gómez-Baquero

Jacobs Technion-Cornell Institute



Max Delahanty, Deloitte

Nurit Koniak, Koniak Branding Studio

David Weinstein, Columbia University, INSEAD

Roni Michaely, University of Geneva

Jiwoong Shin, Yale School of Management

Guy Gamzu, Angel Investor

Yael Chorley Gamzu, Architect

David Lebenthal, DZL Architects

Melissa Liles, AFS Intercultural Programs,
International Education

Michael Walsh, NYC Economic Development Corporation

Jing Shen, Shanghai Normal University

Marco Garrido Felix, Universidad de Monterrey, Mexico

Rachel Brettler, Consultant